Neubrutalism in Web Design

Introduction to Neubrutalism Neubrutalism is a design movement that has been gaining popularity in recent years, particularly in the realm of web design. Characterized by its use of bold, geometric shapes and sharp vectors, Neubrutalism is a style that is both visually striking and thought-provoking. In this article, we'll delve into the world of Neubrutalism and explore the role of sharp vectors in this design movement. What is Neubrutalism? Neubrutalism is a design style that emerged as a response to the slick, minimalist aesthetic that dominated the design world in the early 2010s. It's a style that celebrates raw, unapologetic design, often incorporating elements of brutalism, a architectural movement from the 1950s and 60s. Neubrutalism is all about embracing the imperfect, the rough, and the unrefined, and using these elements to create something new and exciting. The Role of Sharp Vectors in Neubrutalism Sharp vectors play a crucial role in Neubrutalism, as they provide a way to create bold, geometric shapes that are a hallmark of this design style. Sharp vectors are essentially lines and curves that are defined by mathematical equations, rather than being created through pixel-based images. This allows for a level of precision and accuracy that is difficult to achieve with traditional design methods. Tools like Figma and Illustrator are perfect for creating sharp vectors, as they offer a range of tools and features that make it easy to create complex shapes and designs. When working with sharp vectors, it's essential to consider the overall aesthetic you're trying to achieve. Neubrutalism is all about embracing the raw and the unrefined, so don't be afraid to experiment and push the boundaries of what's possible. Real-World Applications of Neubrutalism Neubrutalism is a versatile design style that can be applied to a wide range of projects, from websites and mobile apps to branding and print design. One great example of Neubrutalism in action is the website of the design studio, Kurppa Hosk. Their website features a bold, geometric design that incorporates sharp vectors and brutalist elements, creating a truly unique and eye-catching visual experience. Another example is the branding work of the design studio, Wolff Olins. Their branding for the company, Metro Trains, features a bold, geometric logo that incorporates sharp vectors and brutalist elements, creating a strong and recognizable visual identity. Tips for Applying Neubrutalism to Your Designs If you're looking to apply Neubrutalism to your designs, here are a few tips to get you started: Experiment with bold, geometric shapes and sharp vectors to create a unique and eye-catching visual experience. Don't be afraid to push the boundaries of what's possible and try new things – Neubrutalism is all about embracing the raw and the unrefined. Consider using tools like Figma and Illustrator to create sharp vectors and complex shapes. Think about the overall aesthetic you're trying to achieve and use Neubrutalism to create a cohesive and recognizable visual identity. Raster-to-Vector Conversion When working with images, it's often necessary to convert raster images to vector images. This is where tools like PNG2SVG come in handy, as they allow you to convert raster images to vector images with ease. PNG2SVG is a helpful tool for raster-to-vector conversion, and can be a valuable addition to your design workflow. Case Study: Applying Neubrutalism to a Website Redesign Let's say you're tasked with redesigning a website for a tech startup. The client wants a bold, eye-catching design that incorporates Neubrutalism elements. Here's how you might approach the project: Start by experimenting with bold, geometric shapes and sharp vectors to create a unique and eye-catching visual experience. Use tools like Figma and Illustrator to create complex shapes and designs. Consider incorporating brutalist elements, such as raw concrete textures or industrial-type fonts, to add depth and interest to the design. Think about the overall aesthetic you're trying to achieve and use Neubrutalism to create a cohesive and recognizable visual identity. Conclusion Neubrutalism is a design movement that offers a unique and exciting way to approach design. By embracing the raw and the unrefined, and using sharp vectors to create bold, geometric shapes, you can create designs that are truly eye-catching and thought-provoking. Whether you're working on a website, a mobile app, or a branding project, Neubrutalism is a style that's definitely worth considering. So why not give it a try? Experiment with bold, geometric shapes and sharp vectors, and see where Neubrutalism takes you.